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Entrepreneur Fights Pollution with Wearable Air Filter

Inversion-air-maskWe have been working hard to put the finishing touches on our newest product offering – the Inversion Air Pollution Gaiter. And although it isn’t our first product, it is definitely one of the key reasons we started jaMo Threads… to create functional, long lasting, wearable products that help people get out in any condition. ANY condition. Unfortunately, one of the conditions we deal with here is the wintertime inversion that traps the pollutants from our vehicles and other sources against the valley floor.

Several Utah Valleys are prone to inversions, which occur naturally when cold, dense air becomes trapped under a layer of warmer air. Over time, the cold, stagnant air fills with dangerous particulates. For kids and people with any lung sensitivities it is almost unbearable to be outside and it’s even dangerous for those with healthy lungs and hearts.


Prolonged inversions can lead to high levels of fine particulate pollution, or PM 2.5. These particulates are 2.5 micrometers or less in diameter. What makes fine particulate matter so dangerous is that it can get past the nose and throat and make its way deep into the lungs. According to the EPA, an acceptable level for PM 2.5 is 35 micrograms per cubic meter. During a strong inversion, these levels can reach up to 90 micrograms per cubic meter or more. Recent levels were at 80 micrograms per cubic meter along the Salt Lake Valley. We certainly felt the burn in our lungs.

Inversion-gaitor-air-face-maskWhen we looked at the options for air filtration there were masks, and more masks. And although masks are a great option, they make people look unapproachable and like they may be suffering from a highly contagious illness. We rarely see anyone wearing one even on the worst air quality days. We knew that we had to create a better option and with that the idea for the Inversion was born.

The Inversion is a unique air filtration neck gaiter that offers the protection of a mask with the attractive look of a neck gaiter. It provides multiple layers of protection against particulate matter, including a layer of activated carbon. Our new masks are rated to filter >95% of all particulates down to 2.5 micrometers and is a great solution for air pollution, dust, mold and other harmful airborne particulates.
Inversion-air-filter-face-mask

The Inversion Air Pollution Neck Gaiter is a great option for anyone looking for a warm, comfortable and stylish way to protect against particulates, mold, pollen and other contaminants in the air.Activated carbon is made from sources including wood, coconut shells and bamboo and then “activated” with steam. This process carves away the internal structure of the charcoal particles producing a much higher surface area and network of submicroscopic pores. The great surface area of this internal pore network results in an extremely large surface area that can attract and hold organic chemicals. Activated carbon is extremely effective at absorbing and neutralizing unwanted contaminants.

It is truly our hope that one day we will no longer have to make the Inversion and that we can spend or time making functional outdoor gear that will help all of us enjoy the outdoors. Through education and discussion we can work together to greatly minimize our impact on air quality. And to do our small part, we will be donating a portion from the sale of each Inversion to groups in Utah working to reduce our pollution levels in Utah and surrounding areas.

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