Around seven million die each year from the harmful effects of pollution contained in the atmosphere.
Now a Swedish based start-up has come up with a trendy new alternative to the traditional surgical masks which help users to breathe more easily .
And rather than being dismissed as a fad, almost 700 people have donated $22,000 to bring the idea to life.
The masks apparently protect with up to 99% efficiency against viruses, bacteria, allergens and smog.
According to their video Airinum created the masks to allow everyone to breathe clean and healthy air.
They had hoped to raise $7,000 from investors but quickly became overwhelmed by the demand attracting hundreds of patrons.
The trendy facial accessories come in a variety of colors for the fashion conscious environmentalist.
And in this video they explain why the concept is so close to many people’s hearts due to the massive amount of damage pollution does to not only the planet but the human body.
The firm insists: “Our filters leave only clean air behind.
“We have partnered up with one of the largest specialized mask producers worldwide to bring a high quality product to market.
“Our filters comply with the N99 standard and protect with up to 99% efficiency against viruses, bacteria, allergens and smog. Your lungs will thank you later.”